Using floor layouts to guide the customer’s journey toward a purchase.

The Sales-Driven Layout: 3 Rules

1. The Decompression Zone (First 15 feet): Keep it open. Let customers transition from the street, breathe, and visually scan your space before engaging with product.
2. The “Invariant Right”: 90% of shoppers turn right. Place your best-selling or high-margin items on your right-hand “Power Wall” to grab attention immediately.
3. Strategic “Speed Bumps”: Never create long, boring aisles. Use mid-aisle displays or floor texture changes to make customers slow down, pivot, and browse longer.

Quick Layout Cheat Sheet

• Grid (Supur Shops): Efficient, High-volume, easy navigation.
• Loop (Showrooms): Guider the customer through every product, maximizing exposure.
• Free-Flow (Boutiques): Encourages wandering and discovery; perfect for high-end items.